The value of an exhibition participation compared to other marketing and communication instruments can be precisely measured. MCH Group therefore developed an adequate tool: based upon exhibition specific parameters (size, number of exhibitors, number of visitors) as well as data concerning expenditures of the exhibiting company (stand size, staff and others), the values of the exhibition participation in relation to various benefit segments can be calculated: customer contacts, branch contacts, advertisement effects, internal effects and further activities.    

Therewith the added value generated by the exhibition participation compared to the total of further individual actions can be calculated (total benefit minus exhibition investment).

For any further information please send an email to

 nutzen@messe.ch